ayerische Motoren Werke AG (BMW), German manufacturer of
automobiles, motorcycles, and aircraft engines. Based in Munich,
Germany, the company is the leading auto exporter in Europe. The English
translation of the company's name is Bavarian Motor Works.
The company traces its origins to
1913, when a Bavarian named Karl Rapp began an aircraft-engine shop in
Munich named Rapp Motoren Werke. In 1917 Rapp resigned and the company,
led by Austrian engineer Franz-Josef Popp, changed its name to
Bayerische Motoren Werke. That same year chief engineer Max Friz
designed the company's first aircraft engine, the six-cylinder Type
IIIa, which created strong demand for BMW engines. When the 1919 Treaty
of Versailles prohibited German companies from producing aircraft and
aircraft engines, BMW switched to making air brakes for railway cars. In
1923 Friz developed the company's first motorcycle, the R32, a model
that held world speed records for motorcycles during most of the 1930s.
In 1928 the company entered the
automobile business by acquiring Fahrzeugwerke Eisenach (Eisenach
Vehicle Factory), a maker of small cars based in Eisenach, Germany. In
the 1930s BMW began producing a line of larger touring cars and sports
cars, introducing its highly successful model-the 328 sports car-in
1936.
After World War II ended in 1945,
Allied forces dismantled the company's main factories. BMW made kitchen
and garden equipment before introducing a new, inexpensive motorcycle to
the German market in 1948. The company's return to auto production in
the 1950s resulted in poor sales. In the 1960s the company turned its
fortunes around by focusing on sports sedans and compact touring cars,
and it began to compete with Mercedes-Benz in the luxury-car markets of
Europe and the United States. BMW's U.S. sales peaked in 1986 but then
dropped steeply, partly due to competition from two new luxury
cars-Lexus, made by Toyota Motor Corporation, and Infiniti, made by
Nissan Motor Co., Ltd. The 1989 collapse of the Berlin Wall led to a
boom in car sales in Europe, and in 1992 BMW outsold Mercedes-Benz in
Europe for the first time.